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Around nine months after the parliamentary elections, German companies in South Africa and the Southern African region are optimistic about their business prospects for the current year: In South Africa, 64% of the companies surveyed expect sales to increase in 2025. In the Southern Africa region, the figure is 58%. Profit expectations are also positive. 48% of companies in South Africa and 35% in the other countries in the region expect higher profits.

The fundamentally positive assessment is also reflected in a strong willingness to invest: 44% of German companies are planning to invest in South Africa in the next three years – 10% of them with a volume of at least three million euros. In the other countries of Southern Africa, however, investment momentum is significantly lower: Only a fifth of companies (20%) have investment plans; only 3% want to invest more than three million euros.

Regarding the economic climate, the picture is ambivalent: almost eight out of ten respondents (77%) believe that the outcome of the elections will have a positive impact on the economic climate. However, 65% expect only moderate improvements. These are the key findings of the « German-Southern African Business Outlook 2025 ». The survey by KPMG Germany (KPMG) and the Southern African-German Chamber of Commerce and Industry (AHK Southern Africa) was conducted between 11 November and 31 December 2024. It analyses the business expectations of the member companies in the region.

You can download the paper here.